Retrospective window displays for Maison Hermès Dosan Park(2006 -2017)
flyingCity, Young-whan Bae, Jinnie Seo, Jackson Hong
On the 20th of May, the newly refurbished Maison Hermès Dosan Park disclosed a very meaningful window display portraying its itinerary from the past to the future. With the grand opening of Maison Hermès Dosan Park on the 9th of November, 2006, the history of its window display began with the collaboration of Korean artists, stopping passers-by with eye-catching artistic show windows.
It has always been a difficult task to visualize a story stimulating imagination, inside a show window, that corresponds with the theme of the year proposed annually by Hermès, as well as to make the story resonate well with Hermès’ new collection. However, artists have tackled this tricky task in a daring manner for the past 11 years, so that curious strollers could observe the seasonal changes of the show window with great anticipation. The adventurers who created such changes were flyingCity(Winter 2006 – Spring 2007), Young-whan Bae(Summer 2007 – Winter 2012), Jinnie Seo(Spring 2013 – Winter 2013), and Jackson Hong(Spring 2014 – current); four leading contemporary artists who offered the viewer with unlimited visual joy in the limited space of window, contributing with respective personality and artistic strength, at full capacity. These four artists who have enlivened the Maison Hermès Dosan Park windows gathered together at last to reproduce one of their past window displays to show one by one.
From the window display that renders us nostalgic with vague memories, to the one that made you turn your head and think of something else albeit momentarily, while walking feebly in the deadly heat last summer; these scenes from different seasons would gather in front of Dosan Park until this summer. But you have to hurry. If not, this special scenery would end before you know it. The golden cube-like Maison Hermès Dosan Park would be already stepping into the future, long ahead of you.
May 20 – August 28, 2017
Maison Hermès Dosan Park 1F, 7, DOSAN-DAERO 45-GIL, GANGNAM-GU, SEOUL