Maison Hermès Dosan Park, home to Hermès since November 2006, when it inaugurated as the fourth Maison Hermès in the world, has emerged as an important cultural forum, encouraging interaction and exchange between Hermès craftsmanship and a splendid local culture.



Maison Hermès Dosan Park, home to Hermes since November 2006, when it inaugurated as the fourth Maison Hermes in the world, has emerged as an important cultural forum, encouraging interaction and exchange between Hermès craftsmanship and a splendid local culture. In last May, we opened the doors of our newly renovated Maison Hermès Dosan Park. The first floor features the men’s universe, silk, watches, jewellery, and perfume, while the second floor is dedicated to the women’s universe, leather goods, and fashion accessories. The latest metamorphosis of the Maison is in step with the building’s uniquely original design and the traditions of Asian architecture: a sense of balance and space prevails throughout, evoking the symbolism of Yin and Yang.

Maison Hermès Dosan Park has played an important role in supporting and celebrating the work of Korean artists and an engaging dialogue with multiple artists is present throughout the store. Suspended on the third floor is a site-specific work by artist Haegue Yang, titled Sol LeWitt Upside Down – Cube Structures Based on Five Modules, Central One Expanded 184 Times, Another Expanded 66 Times then Doubled and Mirrored #81-E.

On the basement floor’s contemporary exhibition space Atelier Hermès, Yangachi’s exhibition titled will be exhibited from September 8th to November 22nd.

Maison Hermès Dosan Park, 7, DOSAN-DAERO 45-GIL, GANGNAM-GU, SEOUL

window display

Maison Hermès Dosan Park Autumn Window Display
Jackson Hong
Invasion of Twilly d'Hermès

Maison Hermès Dosan Park’s show window for this autumn tells us the story inspired by Twilly d'Hermès, the newly released perfume which you can marvel at from 28 August at the Hermès stores. Hermès perfumer Christine Nagel imagined the Hermès women who would catch cute glimpses of their surroundings, with their playfulness filled with humor, their uniqueness and freedom. Nagel captured this spirit in the cheerful and funny Twilly d'Hermès bottle.
Show window designer Jackson Hong tells us the story of ‘Invasion of Twilly d'Hermès’ to portray the free and adventurous attitude, and dynamic vivacity of young women who inspired the perfume Twilly d'Hermès.

The character of Twilly d'Hermès perfume climbs up the Eiffel Tower and through its megaphone made of Twilly spaghetti, it sends off different particles of the perfume to the antipode of Paris, and thus the story begins. A young Parisian lady rides the wave of perfume particles, flying into Korea while showing off her skateboarding stunts.

In the show windows, the character of Twilly d'Hermès perfume shows us how to make use of Twilly spaghetti in your daily life in various ways, and even helps the young Twilly girl snatch away the hat of her boyfriend in an attempt to steal his heart.

When dusk falls, she gallops on the horse made of perfume particles blown by the character of Twilly d'Hermès perfume, and travels around dreamland where their itinerary continues with this fantasy.

August 29 – November 15, 2017
Maison Hermès Dosan Park 1F, 7, DOSAN-DAERO 45-GIL, GANGNAM-GU, SEOUL


Title: When Two Galaxies Merge,
Artist: Yangachi
Period: September 8 – November 22, 2017

Yangachi’s exhibition titled 'When Two Galaxies Merge,' touches on a moment when things that cannot encounter end up encountering with one another, or when things that would be destined to encounter end up encountering with one another. According to Yangachi, a moment when things that cannot encounter end up encountering with one another, or when things that would be destined to encounter end up encountering with one another is analogous to “a moment when love begins” and “a sign of uncertainties” on a happenstance in the future. Instead of clarifying such moments when nothing is predictable and moments when everything fall into a state of chaos, he uses several keywords to present the environment of a single stage in front of our eyes.

Yangachi has paid attention to the tactile or other senses instead of the visual perception-based contemporary art for the recent years: linguistic development based on auditory perception. Such an interest of his is expected to be dynamically experimented based on the key words comprising of this exhibition.

Yangachi (born in 1970) is keen on work to develop a new media language which can connect people and help them communicate by starting from an experiment to explore possibilities of new media. As the winner of the 2010 Hermes Foundation Missulsang, he has passionately experimented with his visual language through performances which are based on collaboration with specialists in various fields including exhibitions, music, dance and architecture.

The exhibition entered on another phase due to an uncertain and unexpected event on the scene that artist Yangachi had opened before us. It reminds us anew that art is a reflection of life, that is, art and life are not different. Our two lovely live birds, the beginning of the exhibition as well as the ending of the exhibition, now returned to their galaxies.

Address: Maison Hermès Dosan Park B1F, 7, DOSAN-DAERO 45-GIL, GANGNAM-GU, SEOUL
Opening Hours: 11 AM – 7 PM (opens at 12PM on Sundays and holidays)
Closed on Wednesdays and November 21 / open regular hours on November 22
Gallery talk: 3 PM on every Saturdays (Except on October 7)
Performance: Saturday, October 28, 4PM - 5PM
RSVP & Inquiries: 02-3015-3248 / hyejo.yum@hermes.com


Located on the first basement level of Maison Hermès Dosan Park, Café Madang presents new special menu with fresh ingredients.

Green salad with shrimp Bruschetta serves as the gambas-style shirmps are on the freshly baked baguette bread with fresh salsas, garlic sauce, and it comes along with fresh green salad. Celeriac puree with scallop serves as fresh grilled scallops with celeriac puree which you can feel scented. The new dessert prepared ambitiously for you to enjoy after your meal is a French toast with berries. It is accompanied with fresh seasonal fruits and cream cheese to spice up your sweet taste.

We also have a set of afternoon tea set which is the signature menu of Café Madang which consists of sandwiches, scones and a variety of sweets. Also, the popular apple mango bingsoo will be served until August for the Summer special menu. We strongly suggest to those who would love to spend their special moment with families, lovers, and friends. In Café Madang, anyone can enjoy light meals, desserts and champagne and the exciting and special moments.

All menus are served with Hermès tableware like as Raylle 24 and Mosaïque au 24 Platine, and champagne is served with Saint-Louis crystal collection. Visitors will be able to experience an unforgettable moment and the essential lifestyle of Hermès.

Café Madang
Address: Maison Hermès Dosan Park B1F, 7, DOSAN-DAERO 45-GIL, GANGNAM-GU, SEOUL
Phone: 02-546-3643
Time: 11:00 – 19:00 (Closed on every third Wednesday and November 21 / open regular hours on November 22)

Street Concert

Hermès held the ‘Street Concert’ to commune with musicians on Thursday, May 25 in front of Maison Hermès Dosan Park. It has revived in this year for public to share the passion for the music with up and coming artists since its last concert in May 2012. Besides the concert, there was an interactive animation inside of the Maison Hermès Dosan Park to explore the store and the Café Madang was transformed into a lounge bar to give more surprise at this Thursday night.

Hermès Street Concert
Venue: Maison Hermès Dosan Park
Date: 2017. 05. 25, Thursday
19:30 pm     Performance 1 : iamnot
20:00 pm     Performance 2 : Hyukoh
20:30 pm     Performance 3 : Koh Sangji

Petit h

Hermès Petit exhibition in Seoul
From November 22nd to December 17th
in Maison Hermès Dosan Park

Hermès is delighted to announce that Petit h will be arriving at the Maison Hermès Dosan Park in Seoul from November 22nd, 2017 to December 17th.

Created in 2010 by Pascale Mussard, a member from the 6th generation of the Hermès family, Petit h is a creative laboratory bringing together under the same roof artists, designers, Hermès materials cutouts and know-how. A scrap of leather falls from the leather craftsman’s cutting table. It won’t be used for a bag. This piece of leather, a noble material selected by Hermès, becomes raw material for a new object. Thanks to artists’ unconventional ways of seeing things paired with the expert hands of Hermès craftsmen, Petit h gives a second life to these unused “treasures” found and gathered at Hermès.

For the Seoul exhibition in Maison Hermès Dosan Park, the artist Yeondoo Jung presents a scenography that features the beauty of changing seasons in magical mystery. The venue will be transformed into a kinetic art space with full of surprising and optical illusion. Yeondoo Jung, one of the three finalists of 2004 Hermès Foundation Missulsang, is actively engaged in the art scene as a contem¬porary artist who explores the border between reality and imagination and listens to the voices of people today through various mediums such as photography, videography, magic and performances.

Petit h has anchored its ateliers in Pantin, in the outskirts of Paris, and a permanent store on Hermès left bank store on rue de Sèvres (17 rue de Sèvres, 75006, Paris). It is also available at temporary travelling sales around the world. After Rome in March in this year, it awaits Seoul in November for the first time and next year it will travel to Hong-Kong. Petit h exclusive creations for the Seoul exhibition will be presented in Maison Hermès Dosan Park from November 22nd until December 17th, 2017.

store information

7, Dosan-Daero 45-Gil, Gangnam-Gu, Seoul, 06021, Korea
Mon - Sat : 11:00 -20:00
Sun : 12:00 - 20:00