Maison Hermès Dosan Park, home to Hermès since November 2006, when it was inaugurated as the fourth Maison Hermès in the world, has emerged as an important cultural forum, encouraging interaction and exchange between Hermès' craftsmanship and a splendid local culture.



In May 2017, Maison Hermes Dosan Park opened the doors of its newly renovated space. The first floor features the men’s universe, silk, watches, jewellery, and perfume, while the second floor is dedicated to the women’s universe, leather goods, and fashion accessories. The latest metamorphosis of the Maison is in step with the building’s unique original design and the traditions of Asian architecture: a sense of balance and space prevails throughout, evoking the symbolism of Yin and Yang.

Maison Hermès Dosan Park has played an important role in supporting and celebrating the work of Korean artists and an engaging dialogue among multiple artists is present throughout the store. Suspended on the third floor is a site-specific work by artist Haegue Yang, titled Sol LeWitt Upside Down – Cube Structures Based on Five Modules, Central One Expanded 184 Times, Another Expanded 66 Times then Doubled and Mirrored #81-E.

Address: Maison Hermès Dosan Park, 7, Dosan-Daero 45-Gil, Gangnam-Gu, Seoul
Contact: +82-2-542-6622

window display

Window Display of Maison Hermès Dosan Park for 2020 Spring
Jackson Hong
Spring Gadgets of Wonder

In 2020, Hermès will discover “Innovation in the Making” all the year around. For the Spring Window for Maison Hermès Dosan Park, various audio-visual devices, which led to the popular culture of the 20th century, such as a gramophone, radio, TV, personal stereo, and headset appea. These were innovative icons of their respective eras, but in the 21st century, they are replaced by new devices and services, and have disappeared into old memories. The idea of this window display starts from the timeless collaboration between new Hermès products and these old devices.

19th February – 15th May, 2020
Maison Hermès Dosan Park 1F, 7, Dosan-Daero 45-Gil, Gangnam-Gu, Seoul


Daphné Nan Le Sergent solo exhibition ‘Silver Memories: How to Reach the Origin’
September 6 – November 10, 2019

Atelier Hermès presents ‘Silver Memories: How to Reach the Origin’, an exhibition of new works of a Korean-French artist Daphné Nan Le Sergent (born in 1975) from September 6 to November 10, 2019. Born in Seoul, Daphné Nan Le Sergent lives and works in Paris, continuing her artistic and theoretical research around notions of schize and borders. By adding drawings on the photographs or by juxtaposing different two photographic images or videos, she generates (perceptual) tensions between different image areas and creates divisions, separations and boundaries. She, thus, deposits the split and the crack in the intimate space of the eye and questions the geopolitical and economic conditions that would have engendered them. For the exhibition , Daphné Nan Le Sergent will present photographs, photo-drawings and a video based on her long-term research on the origins of images and memories.

The narrative of Daphné Nan Le Sergent, thus triggered, begins a long journey eastward and westward, and then the past to the present in search of the source of silver ore. This journey, on the surface, is following the source and movement of silver ore, but at the bottom of it exists the narrative associated with analog photography, a by-product of silver ore, and recording of images through photography. In addition, another axis of this long journey of crossing East and West, going back and forth between the present and the past, overlaps with a certain gesture to follow memories and trace back to the origin of one person. In other words, this accidental, long itinerary is an inevitable attempt for Daphné Nan Le Sergent, who was born in Korea and adopted to France, to reach her own origin using a single sense imprinted in her first memory as a weak link.

Address: Maison Hermès Dosan Park B1F, 7, Dosan-Daero 45-Gil, Gangnam-Gu, Seoul
Opening hours: 11am – 7pm (opens at 12pm on Sundays and holidays)
Closed on Wednesdays and Chuseok(September 12 & 13)

[Artist Talk]
Date: Saturday, September 7, 2:00 PM – 3:30 PM (RSVP: 02-3015-3248)
RSVP & Inquiries: +82-2-3015-3248 / hyejo.yum@hermes.com


CAFÉ MADANG is currently closed due to the maintenance construction and resume the service from April 16th, Thursday.

Apologies for any convenience may have caused.
Thank you for your understanding.




Hermès, a house of objects since 1837, presents its sixteenth métier, Beauty, with its first collection, Rouge Hermès, devoted to the beauty of the lips.

“We approach this new métier in our own way, and with a great deal of pleasure. Hermès Beauty is part of who we are: a house where everything comes from creation, driven by artisans who seek to accompany the men and women of today with elegance, and with the integrity and au-thenticity that we represent. It is the quintessence of our affection for surprise and wonder, which embraces the object, its design, and the desire to be useful while inspiring dreams.”
Axel Dumas, CEO of Hermès

The fruit of design, research and development work initiated more than five years ago and di-rected by Agnès de Villers, CEO of Hermès Perfume & Beauty, in the spirit of excellence and the integration of know-how that characterises Hermès, Hermès Beauty is a collaborative creation under the aegis of Pierre-Alexis Dumas, artistic director of Hermès.

Pierre Hardy, creative director of Hermès jewellery and Hermès shoes, designed the object. Bali Barret, artistic director of the women’s universe and creative director of women’s silk, contributed her vision of femininity and colour, while Jérôme Touron, creative director of Hermès Beauty, transposed this vision into make-up. Their work on objects, materials, colours and gestures de-veloped freely through shared affinities and connections. Finally, Christine Nagel, Director of Hermès’ olfactory creation, gave this collection its fragrance.

Rouge Hermès lipsticks are Hermès objects in their own right, expressing all of the house’s principles in a small item of make-up. They share the same aesthetic of function as all Hermès objects.

“Our approach to beauty is fundamental. It is to reveal and highlight what is naturally there, with elegance, comfort and pleasure. I like the idea of Hermès as an intimate companion, revealing one’s deepest self. I associate Hermès’ beauty objects with self-fulfilment, with the colour of an individual’s personality,” asserts Pierre-Alexis Dumas.

Created from noble materials – lacquered, brushed and polished metal in black, white or permabrass gold – assembled by hand, the lipsticks are rechargeable and made to last. As Pierre Hardy explains, “I love the simplicity of pure shapes that colours have the ability to animate. Intuitively, to become timeless, this object had to be able to morph, remain iconic, but stay fluid, be part of a connected sequence, and perpetually recognisable. A constant yet ever-changing object.”

The sensual and fine textures of the sticks deposit colour in a single stroke, with a matt or satin finish reminiscent of the house’s Doblis and Box leathers. “Materials carry colour. They give it its strength and its subtlety. They give it a particular finish. At Hermès, colours travel. They are reinvented from one material to another,” states Jérôme Touron.

The house’s elegance, spirit and imagination are expressed in 24 hues, a sophisticated selection inspired by the métiers of Silk, with the infinite richness of its colour references (75,000 shades), and Leather (900 shades). “Like a silk scarf gracing a woman’s neck that creates radiance and reveals her beauty, for Hermès Beauty we wanted to discover or rediscover the emotion of colour as a fundamental feminine trait,” explains Bali Barret. “At Hermès, colour is an irrational, intoxicating passion, a craftsmanship of nuances, an obsession with striking the right tone, and a language all of its own.”

The emblematic collection is accompanied by a twice-yearly limited edition of three colours.

As beautiful inside as they are on the outside, Rouge Hermès objects cultivate sensory appeal and attention to detail, right down to a miniature version of the famous orange box.

Other beauty objects accompany the lipstick and form the basis of a ritual: a lip care balm, Poppy lip shine, a universal lip pencil, and a lip brush in lacquered wood. A collection of leather accessories – cases and a moon mirror – invite movement.

Hermès Beauty will be enhanced with other objects, to be revealed every six months from September 2020, until a complete line of make-up is created.

The Rouge Hermès collection will be available from 4th March 2020 in selected Hermès stores and retail outlets in 35 countries. In Korea, it is possible to purchase at Hermès perfume store (Shinsegae Main Department Store, Lotte Department Store Busan) and Hermès Boutique stores (Maison Hermès Dosan Park, Hyundai Apgujeong Department Store, Lotte World Tower Department Store, Shinsegae Centumcity Department Store) and online malls (SSG.COM, Lotte Premium Mall, and S.I.VILLAGE).

Contact: +82-2-542-6622

Past Events

Time, a Hermès Object

Time, a Hermès object has been held at Maison Hermès Dosan Park from February 9th to 22nd, 2019.

Time is a game for Hermès, a singularly different experience. Unexpected and mischievous, it invited visitors to lose their bearings. Its playground is expressed here as a colourful labyrinth where watches appear and vanish. Mysterious light pulses signal more intimate phases of the game, when it’s the visitor’s turn to play with time, or perhaps the other way around. The two become allies in exploring various time zones, or setting off to discover the path of the sun – free to speed up or slow down as the fancy takes them. Perceptions are blurred to the point where the visitor begins to hear voices… and even comes across secret conversations and strange stories. Time teases the senses by issuing an invitation to step onto the racecourse – at a walk, a trot or a gallop, as speeds mingle and merge in a joyful cavalcade. Successive moments also mirror emotions, capturing various poses – one, two, three, four – that are as many fragments of life. A reflection of the hours that flow by, perpetually reinvented by Hermès…


11am - 8pm, 9th February - 22th February

3F, Maison Hermès Dosan Park, 7 Dosan-Daero 45-Gil, Gangnam-Gu, Seoul

store information

7, Dosan-Daero 45-Gil, Gangnam-Gu, Seoul, 06021, Korea
Mon - Sat : 11:00 - 20:00
Sun : 12:00 - 20:00