Maison Hermès Dosan Park, home to Hermès since November 2006, when it was inaugurated as the fourth Maison Hermès in the world, has emerged as an important cultural forum, encouraging interaction and exchange between Hermès' craftsmanship and a splendid local culture.



In May 2017, Maison Hermes Dosan Park opened the doors of its newly renovated space. The first floor features the men’s universe, silk, watches, jewellery, and perfume, while the second floor is dedicated to the women’s universe, leather goods, and fashion accessories. The latest metamorphosis of the Maison is in step with the building’s unique original design and the traditions of Asian architecture: a sense of balance and space prevails throughout, evoking the symbolism of Yin and Yang.

Maison Hermès Dosan Park has played an important role in supporting and celebrating the work of Korean artists and an engaging dialogue among multiple artists is present throughout the store. Suspended on the third floor is a site-specific work by artist Haegue Yang, titled Sol LeWitt Upside Down – Cube Structures Based on Five Modules, Central One Expanded 184 Times, Another Expanded 66 Times then Doubled and Mirrored #81-E.

Address: Maison Hermès Dosan Park, 7, Dosan-Daero 45-Gil, Gangnam-Gu, Seoul
Contact: +82-2-542-6622

window display

Window Display of Maison Hermès Dosan Park for 2020 Spring
Jackson Hong
Spring Gadgets of Wonder

In 2020, Hermès will discover “Innovation in the Making” all the year around. For the Spring Window for Maison Hermès Dosan Park, various audio-visual devices, which led to the popular culture of the 20th century, such as a gramophone, radio, TV, personal stereo, and headset appea. These were innovative icons of their respective eras, but in the 21st century, they are replaced by new devices and services, and have disappeared into old memories. The idea of this window display starts from the timeless collaboration between new Hermès products and these old devices.

19th February – 15th May, 2020
Maison Hermès Dosan Park 1F, 7, Dosan-Daero 45-Gil, Gangnam-Gu, Seoul


The 18th Hermès Foundation Missulsang
Sojung Jun solo exhibition, < AU MAGASIN DE NOUVEAUTES>
May 8 – July 5, 2020

Atelier Hermès presents Sojung Jun’s exhibition titled from May 8 to July 5 in 2020. She is an artist selected as the winner of the 18th Hermès Foundation Missulsang in December 2018. The exhibition is expected to display her new video works, sculptures and publications as output of her further deepened contemplation on the translation of history, culture and time through her four month-long residency experience in Paris offered to the prize winners.

< AU MAGASIN DE NOUVEAUTES > is on the hypothesis of imaginative escape from the present by intersecting heterogeneous tempo-spatial axes – modern times and contemporary period – with a motif of early poems by poet and architect Yi Sang (1910-1937). The title of the exhibition has been appropriated from one of the poems with the same title out of his serial poetry titled < Architecture Infinite Cube> (1932) covered in ‘Joseon Geonchuk (Architecture Magazine)’. The poem is known to have been written on the theme of the Mitsukoshi Department Store which was newly built in Gyeongseong, the then capital city of Korea. The poem was an observation of the transforming city of Seoul into a space of capitalism under the colonial rule and its bustling crowd, and an ambivalent reality brought in by the modern civilization through enigmatic codes and a multi-view approach.

Sojung Jun pays attention to the possibilities and chasms in the tempo-spatial encounters by asymmetrically overlapping the clips appropriated from TV documentaries and films along with the images she has kept track of in Seoul, Paris and Tokyo in her video work of (2020). The sense of speed and entropy is maximized by the parkouristic physical experience of coming up and down the city and strolling about back streets, a bird’s eye view, and the concerto sounds of a harp and a gayageum – a traditional Korean string instrument - in the video. It renews one’s awareness about the reality and history by subtly juxtaposing the poetry of Yi Sang that discovered the imitation-driven modernity (‘imitation modern’) in a Japanese-style department store mimicking a French one, and conjured up how to flee from it.

While Yi Sang’s poetry serves as a diagram of multiple meanings to the point of calling it a reverse perspective drawing on modernity, progress and capitalism, this exhibition unfolds itself in a way to suggest an interpretation to correspond to it. While her shows the appearance of the scenery starting from the unusual jagged rock on Inwang Mountain, the internal structure in the scenery has been expanded into a sculpture and a literary interpretation guide by being replaced with a drawing of a human body titled 'Diagramed Robot.' Her sculptural series of (2020) produced by melting waste plastics including PET bottles, straws and disposable cups visualize a city that has been melted down, which was compared to a fragmented human body in empathy with the poet that imagined a city where everything was boiled and melted down when sirens of the high noon rang. The book titled <ㅁ>(2020) she authored based on her exchanges with Yi Sang’s poetry afficionados with various occupations poses questions on possibilities of translating poetry and culture.

Address: Maison Hermès Dosan Park B1F, 7, Dosan-Daero 45-Gil, Gangnam-Gu, Seoul
Opening hours: 11am – 7pm (opens at 12pm on Sundays and holidays)
Closed on Wednesdays


Located on the first basement level of Maison Hermès Dosan Park, Café Madang presents new special menu with fresh ingredients.

Green salad with shrimp Bruschetta serves as the gambas-style shirmps are on the freshly baked baguette bread with fresh salsas, garlic sauce, and it comes along with fresh green salad. Celeriac puree with scallop serves as fresh grilled scallops with celeriac puree which you can feel scented. The new dessert prepared ambitiously for you to enjoy after your meal is a French toast with berries. It is accompanied with fresh seasonal fruits and cream cheese to spice up your sweet taste.

We also have a set of afternoon tea set which is the signature menu of Café Madang which consists of sandwiches, scones and a variety of sweets. Also, the popular apple mango bingsoo will be served until August for the Summer special menu. We strongly suggest to those who would love to spend their special moment with families, lovers, and friends. In Café Madang, anyone can enjoy light meals, desserts and champagne and the exciting and special moments.

All menus are served with Hermès tableware like as Raylle 24 and Mosaïque au 24 Platine, and champagne is served with Saint-Louis crystal collection. Visitors will be able to experience an unforgettable moment and the essential lifestyle of Hermès.

Café Madang

Address: 7, DOSAN-DAERO 45-GIL, GANGNAM-GU, SEOUL, Maison Hermès Dosan Park B1F

Phone: 02-546-3643

Time: 12:00 – 19:00 (Last order 18:20, Closed on every third Wednesday)



Hermès, a house of objects since 1837, presents its sixteenth métier, Beauty, with its first collection, Rouge Hermès, devoted to the beauty of the lips.

“We approach this new métier in our own way, and with a great deal of pleasure. Hermès Beauty is part of who we are: a house where everything comes from creation, driven by artisans who seek to accompany the men and women of today with elegance, and with the integrity and au-thenticity that we represent. It is the quintessence of our affection for surprise and wonder, which embraces the object, its design, and the desire to be useful while inspiring dreams.”
Axel Dumas, CEO of Hermès

The fruit of design, research and development work initiated more than five years ago and di-rected by Agnès de Villers, CEO of Hermès Perfume & Beauty, in the spirit of excellence and the integration of know-how that characterises Hermès, Hermès Beauty is a collaborative creation under the aegis of Pierre-Alexis Dumas, artistic director of Hermès.

Pierre Hardy, creative director of Hermès jewellery and Hermès shoes, designed the object. Bali Barret, artistic director of the women’s universe and creative director of women’s silk, contributed her vision of femininity and colour, while Jérôme Touron, creative director of Hermès Beauty, transposed this vision into make-up. Their work on objects, materials, colours and gestures de-veloped freely through shared affinities and connections. Finally, Christine Nagel, Director of Hermès’ olfactory creation, gave this collection its fragrance.

Rouge Hermès lipsticks are Hermès objects in their own right, expressing all of the house’s principles in a small item of make-up. They share the same aesthetic of function as all Hermès objects.

“Our approach to beauty is fundamental. It is to reveal and highlight what is naturally there, with elegance, comfort and pleasure. I like the idea of Hermès as an intimate companion, revealing one’s deepest self. I associate Hermès’ beauty objects with self-fulfilment, with the colour of an individual’s personality,” asserts Pierre-Alexis Dumas.

Created from noble materials – lacquered, brushed and polished metal in black, white or permabrass gold – assembled by hand, the lipsticks are rechargeable and made to last. As Pierre Hardy explains, “I love the simplicity of pure shapes that colours have the ability to animate. Intuitively, to become timeless, this object had to be able to morph, remain iconic, but stay fluid, be part of a connected sequence, and perpetually recognisable. A constant yet ever-changing object.”

The sensual and fine textures of the sticks deposit colour in a single stroke, with a matt or satin finish reminiscent of the house’s Doblis and Box leathers. “Materials carry colour. They give it its strength and its subtlety. They give it a particular finish. At Hermès, colours travel. They are reinvented from one material to another,” states Jérôme Touron.

The house’s elegance, spirit and imagination are expressed in 24 hues, a sophisticated selection inspired by the métiers of Silk, with the infinite richness of its colour references (75,000 shades), and Leather (900 shades). “Like a silk scarf gracing a woman’s neck that creates radiance and reveals her beauty, for Hermès Beauty we wanted to discover or rediscover the emotion of colour as a fundamental feminine trait,” explains Bali Barret. “At Hermès, colour is an irrational, intoxicating passion, a craftsmanship of nuances, an obsession with striking the right tone, and a language all of its own.”

The emblematic collection is accompanied by a twice-yearly limited edition of three colours.

As beautiful inside as they are on the outside, Rouge Hermès objects cultivate sensory appeal and attention to detail, right down to a miniature version of the famous orange box.

Other beauty objects accompany the lipstick and form the basis of a ritual: a lip care balm, Poppy lip shine, a universal lip pencil, and a lip brush in lacquered wood. A collection of leather accessories – cases and a moon mirror – invite movement.

Hermès Beauty will be enhanced with other objects, to be revealed every six months from September 2020, until a complete line of make-up is created.

The Rouge Hermès collection will be available from 4th March 2020 in selected Hermès stores and retail outlets in 35 countries. In Korea, it is possible to purchase at Hermès perfume store (Shinsegae Main Department Store, Lotte Department Store Busan) and Hermès Boutique stores (Maison Hermès Dosan Park, Hyundai Apgujeong Department Store, Lotte World Tower Department Store, Shinsegae Centumcity Department Store) and online malls (SSG.COM, Lotte Premium Mall, and S.I.VILLAGE).

Contact: +82-2-542-6622

Past Events

Time, a Hermès Object

Time, a Hermès object has been held at Maison Hermès Dosan Park from February 9th to 22nd, 2019.

Time is a game for Hermès, a singularly different experience. Unexpected and mischievous, it invited visitors to lose their bearings. Its playground is expressed here as a colourful labyrinth where watches appear and vanish. Mysterious light pulses signal more intimate phases of the game, when it’s the visitor’s turn to play with time, or perhaps the other way around. The two become allies in exploring various time zones, or setting off to discover the path of the sun – free to speed up or slow down as the fancy takes them. Perceptions are blurred to the point where the visitor begins to hear voices… and even comes across secret conversations and strange stories. Time teases the senses by issuing an invitation to step onto the racecourse – at a walk, a trot or a gallop, as speeds mingle and merge in a joyful cavalcade. Successive moments also mirror emotions, capturing various poses – one, two, three, four – that are as many fragments of life. A reflection of the hours that flow by, perpetually reinvented by Hermès…


11am - 8pm, 9th February - 22th February

3F, Maison Hermès Dosan Park, 7 Dosan-Daero 45-Gil, Gangnam-Gu, Seoul

store information

7, Dosan-Daero 45-Gil, Gangnam-Gu, Seoul, 06021, Korea
Mon - Sat : 11:00 - 20:00
Sun : 12:00 - 20:00